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How to Develop a Content Automation System

In a post ChatGPT world, tech savvy creators are using a range of content automation tools to significantly increase their content generation efforts without measurable impacts on quality.

But what is content automation?

Content automation is the process of using artificial intelligence technology and tools to manage and produce digital content automatically and efficiently.

Content automation can be used by content creators looking to reach a larger audience, businesses aiming to generate more leads with minimal effort, or even marketers working to enhance customer engagement.

In this guide, I’m going to walk you through the steps involved in developing and implementing a content automation system for your business or relevant media channels, providing actionable insights along the way.

But first, you might be wondering…


How Can Content Automation Benefit my Business?

How to develop a content automation system

Content automation can benefit your YouTube channel, podcast, or business in several ways by leveraging advanced machine learning technologies – here’s the 3 key advantages to content automation.

Speed

Content automation can significantly accelerate the content creation process.

Utilizing machine learning and automated content tools, businesses can quickly generate relevant content tailored to their audience’s needs.

This rapid content creation allows businesses to stay ahead in competitive markets by regularly publishing fresh and engaging materials.

By automating these tasks, businesses can also respond more swiftly to market trends and customer interests.

Efficiency

Automated content tools maximize the value extracted from every piece of content through effective content repurposing.

With marketing automation, businesses can transform a single piece of content into multiple formats such as blogs, social media posts, infographics, and videos, ensuring the content lifecycle is extended and its reach is broadened.

This efficiency means that each piece of content can be utilized in various ways, reaching different audience segments and platforms without additional manual effort.

Cost Effectiveness

Automating content creation is a cost-effective strategy for businesses to save and make money.

By reducing the need for extensive human resources and minimizing manual effort, content automation lowers operational costs.

Automated systems handle repetitive and time-consuming tasks, allowing teams to focus on strategic planning and creative endeavors.

Additionally, by streamlining content production and distribution, businesses can achieve higher productivity and return on investment.

What Are the Key Steps in Developing a Content Automation System?

There are 7 key steps for developing a successful content automation strategy:

  • Step 1: Define Goals and Objectives

  • Step 2: Conduct a Content Audit

  • Step 3: Identify and Choose the Right Tools

  • Step 4: Develop a Content Automation Strategy

  • Step 5: Start Creating Content

  • Step 6: Monitor and Analyze Performance

  • Step 7: Continuous Improvement and Iteration

By following these steps and re-visiting when necessary you’ll give yourself the best chance of success with content automation.

Guide to Developing a Content Automation System

While content automation tools use the blistering edge of technology, implementing them in your own content strategy isn’t rocket science.

How to develop a content automation system

Step 1: Define Your Goals and Objectives

The key to developing a strong automated content strategy is having a clear set of goals and objectives.

Are you looking to increase website traffic? Open additional social channels? Generate more email leads? Improve engagement? Reduce workload? Increase content velocity? Boost Sales?

Ask yourself, exactly what you want to achieve with your content automation system?

Once you are comfortable with your goals and objectives, identify the key metrics to measure the success of your content and set a number of Key Performance Indicators (KPIs) to track your progress.

By taking the time to consider your goals and objectives, you’ll create a solid foundation for your content automation strategy and increase its chances of having a positive and measurable impact.

Step 2: Conduct a Content Audit

Once you have a clear set of goals and performance indicators set, it’s time to audit your existing content.

A content audit consists of 3 main steps:

  • Inventory Existing Content: List all the content you currently have, including blogs, social media posts, emails, videos, etc.

  • Analyze Performance: Identify and record the content that is performing well and the content is lacking – this help identify who your audience is and what resonates with them.

  • Identify Gaps and Opportunities: Determine areas where you might be lacking content, where you can improve existing content, or create fresh content.

Upon completion of a successful content audit, you should have a clear overview of your existing content and a good idea of the automated content you should start making right away.

The content audit should also provide key pieces of content you can quickly use on additional social channels.

For example, if you’ve identified a number of viral Tweets, you should be looking to post that content on multiple socials channels right away. Depending on your content automation strategy, you could also consider converting the Tweets into blog posts, short form video, etc.

Step 3: Identify and Choose the Right Tools

Choosing the right content automation tools for your needs can make or break your content creation efforts.

There are a number of different ways automated content can be created, depending on the approach that suits your specific needs:

  • AI Writing and Editing Tools: Natural language processing tools like ChatGPT, Jasper, or Copy.ai for generating text.

  • Content Management Systems (CMS): Platforms like HubSpot for content organization and distribution.

  • Automation Platforms: Tools like Zapier can link different applications and automate workflows.

  • SEO Tools: Use tools like Ahrefs, SEMrush, or Exploding Topics to identify new keywords and optimize content for search engines.

  • Analytics Tools: Google Analytics, Google Search Console, YouTube Studio, or other relevant analytics tools to track and analyze performance.

  • Content Repurposing Tools: Tools such as Castmagic or Exemplary AI for transforming existing content into different formats.

Most content automation tools offer free trials and high-quality support streams. Make sure to take advantage of these offers when identifying the right tools for your specific needs.

Step 4: Develop a Content Automation Strategy

Success favors the prepared – and that’s what step 4 is all about.

While it’s tempting to dive right in, spending the time developing a detailed content strategy is a must.

It keeps everyone on the same page and ensures there is a clear path toward your goals and objectives outlined in step 1. It also serves as a good mid-way checkpoint ensuring everything makes sense with your content automation plans.

Create a content strategy and transcribe it into a content calendar.

Depending on your situation, consider leaving some free blocks on your content calendar for breaking stories that you’ll want to cover ASAP.

Step 5: Start Creating Content

Now we’re getting into the fun stuff – it’s where all your hard work so far starts to pay off.

Using your chosen tools for automated content creation, you can start creating content.

This step involves the actual production of the content you’ve planned in your content strategy and scheduled in your content calendar.

Identify what’s working and what isn’t and take note of any repetitive tasks in the content creation process – check for additional tools that can help reduce them.

Create content and stick to the plan but don’t be afraid to iterate and improve if something isn’t working along the way.

Step 6: Monitor and Analyze Performance

There’s no point in creating with and using a content automation tools if they don’t actually help you hit your content creation goals.

Analytics are your friend! Learn to love thy numbers and implement the following strategies to continuously track metrics as you go:

  • Track KPIs: Regularly monitor performance metrics to ensure your content is meeting its goals.

  • Use Analytics for Insights: Use data from analytics tools to gain insights and adjust your strategy.

  • Regular Reporting: Create periodic reports to review the effectiveness of your automation system and make informed adjustments when necessary.

Step 7: Continuous Improvement and Iteration

Following the process outlined so far will give your automated content creation process the best change of success, but it can always be better!

Continuous improvement and iteration is the name of the game.

Don’t be afraid to re-visit any of the steps outlined so far if something clearly isn’t working.

Stay up to date with the latest content automation tools that come to market. Subscribing to AI themed newsletters is a great way to do this.

Consider A/B testing when applicable – creators are often surprised with what the majority of their audience prefers.

Overall, you want to continuously refine your content and automation processes based on performance data and feedback.

Final Thoughts

Today we discussed implementing a content automation strategy in your business.

Whether it’s a marketing automation strategy or an increase in social media presence you’re after, this basic framework is applicable across a variety of channels.

By taking a strategic approach to content automation, content creators and businesses give themselves the best chance of generating positive tangible results with their efforts.

Good luck and have fun! 😎

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