7 AI Content Creation Trends in 2023

Content creators are always looking for new ways to engage their target audience and streamline the creation process.

With the accessibility and capability of artificial intelligence increasing exponentially, creators now have more new tools at their disposal than ever before!

In this article, we’ll take a look at the most popular ways content creators are leveraging AI to make better, more engaging content, and do it way faster than ever before.

Let’s go! πŸ‘‡

Here’s a quick list of 7 of the most popular AI-powered content creation trends in 2023:

  • 1. AI Captions
  • 2. AI Video Editing
  • 3. AI Dubbing
  • 4. AI Writing
  • 5. AI Music
  • 6. Text-to-Video
  • 7. AI Image Generation

1. AI Captions πŸ™Š

AI caption generator tool user interface showing Alex Hormozi on screen and some caption editing happening to the side.

If you’ve watched any type of short-form content in the last 12 months, there’s no doubt you’re familiar with video captions and subtitles. πŸ“²

There’s good reason for this too, studies have found up to 85% of Facebook users watch video content without sound. Imagine losing 85% of your audience because you didn’t include video captions in your content creation process!

Up until recently, creating captions for video content was all done manually – an incredibly boring and time-consuming process. Well, thanks to AI, the job can be completely automated now and takes less than a few minutes!

The tools can do more than just add some closed caption subtitles too. The best AI caption generators are able to automatically emphasize and colorize power words and even add relevant emojis to your content! 🀯

I used to manually add captions to my YouTube shorts in Premiere Pro, that is until I tried Submagic’s caption generator. I’ll honestly never go back.

Using AI content creation to generate video captions is a no-brainer, especially for short-form content creators on TikTok, Instagram Reels, or YouTube who are looking to boost engagement, likes, and subscribers!

2. AI Video Editing 🎬

Video editing can take hours, and the time is usually spent doing repetitive tasks like clipping and adding scene transitions. 😴

Well luckily for us, AI excels at repetitive and boring stuff! There’s a few different ways that video editing is being transformed by AI content creation:

  • Long Form Content Edits: Tools like Adobe Sensei allow audio and video content creation to be automated within the familiar Premiere Pro interface. A range of automated features like scene edits, audio ducking, auto-colorization, and others allow you to add to your toolkit of AI content creation tools.
  • Short Form Content Edits: AI tools have combined several generative AI techniques into a single tool to automatically create short-form YouTube, Instagram, TikTok, and Snapchat videos. There is also a range of AI music-generation tools emerging too.
  • Content Repurposing: Content repurposing allows you to take existing blog posts, long-form videos, or social media posts and automatically turn them into short-form videos. Creators are using AI-powered content repurposing tools to get the maximum value from their existing content.
  • Testimonial Creation: An emerging trend is the use of AI for the production of company testimonials. Platforms such as Vocal Video are becoming increasingly popular. These AI-supported tools make it easier for businesses to portray their work culture and values through authentic testimonials.

Leveraging AI content tools to speed up the video editing process is really starting to catch on as creators realize how easy these tools are to use, and how effective they are! 😍

3. AI Dubbing πŸ’¬

Auto dubbing is an AI content creation tool that allows creators to connect with a much larger audience than would have ever been possible before.

With only 19% of the world’s population speaking English, using AI dubbing software to translate your content can be a gold mine for increasing that sweet ad revenue. πŸ€‘

Using the latest natural language processing techniques, the best AI dubbing software allows you to take your existing content and dub it into multiple languages of your choice in minutes.

Growing your audience can be difficult at the best of times and content creators in 2023 have found an easy win with AI-powered dubbing software.

Another win for AI. πŸ₯°

4. AI Writing πŸ–‹οΈ

ChatGPT was the spark that ignited the AI content creation revolution back in 2022.

It didn’t take long for ChatGPT’s AI-generated content to make its way into articles and blogs everywhere, and for good reason!

ChatGPT and other conversational AI tools allow you to generate high-quality written content in a moment. Here’s some of the most popular ways content creators are using AI writing tools:

  • Article Drafts: Perhaps one of the best ways to use AI for written content creation is by brainstorming the initial article layout and content ideas. Ask the AI to suggest a layout with the best headings that add value to the reader. You can also ask to add a few bullet points for each section. Now all you have to do is re-write it in your own voice! βœ…

  • SEO Optimization: Many of the best AI writing tools allow you to optimize your articles for SEO by analyzing the text and making suggestions. You can even take your existing copy and ask the AI to optimize it for natural language processing, making it easier for Google to understand and index appropriately.

  • Brainstorming: We all suffer from writer’s block at one time or another. AI is probably the best tool to overcome writer’s block due to its ability to generate lists and ideas at the click of a mouse. Next time you get stuck, do a quick brain dump into your AI content generator and you’ll be writing again in no time.

Conversational AI is the best for creating high-quality content for your scripts, blogs, articles, books, and anything else containing the written word! Content creators love it due to the massive time it can save, and the improvement in creativity and writing it can help provide.

5. AI Music 🎡

Soundraw user interface showing an AI track edit underway.

Looking to take their video content creation to the next level, creators are now using AI tools to instantly generate high-quality, custom music tracks and clips that perfectly fit the vibe and timing of their videos.

AI music is perfect for creators for a few reasons. πŸ“ƒ

  • Copyright: AI-generated music means you don’t have to worry about copyright issues and prevents your content from ever being de-monetized due to copyright claims!

  • Price: Most AI music tools are super affordable, especially compared to the alternatives.

  • Customization: Have you ever had to edit your video to suit the timing of a song? Well with AI music you can edit the key moments in your song to suit the video! 🀟

AI cover song generators and music generators are trending with content creators as they’re enabling faster and more unique AI content creation legally and quickly! Another emerging trend amongst creators is the use of AI to generate music-videos from their audio tracks.

6. Text-to-Video 🍿

Synthesia AI generated text-to-video talking head image.

Text-to-video AI content creation tools have become incredibly popular with marketers and creators looking to simplify the creation of training, onboarding, and explainer videos.

By automating the process of turning text scripts into fully animated videos, these AI tools save huge amounts of time, money, and effort.

For content creators and marketers, these tools are an absolute gem when it comes to the automation of something that used to take a massive amount of resources. πŸ’Ž

The best text-to-video tools allow creators to choose from a wide range of diverse avatars, and by feeding them a script, the AI will generate the entire video in moments. Some tools even allow you to train the AI with your own image and translate the content into pretty much any language you want.

Text-to-video is a clever and powerful integration of a range of AI and machine learning technologies. The convenience and massive cost savings it provides have seen wide adoption of text-to-video content creation tools by creators in 2023.

7. AI Image Generation πŸ‘‡

AI image example generated with midjourney of a vicious tiger.

If you’ve ever used an AI image generator you’ll remember how incredible they felt when you first began generating images from nothing but a text prompt.

Tools like Midjourney and Adobe Firefly harness the power of deep learning to create images of basically anything you can think of!

For content creators, these AI image generators are making the sourcing of eye-catching and unique photos and graphics absolutely pain-free.

In the past, finding or creating visual assets could be a tedious and time-consuming process. You might spend hours browsing stock photo sites looking for the perfect image. Or you’d have to hire a designer and provide detailed instructions to get custom images made.

With AI image generators, you simply type in a text description of what you want, and voila – the tool generates a unique image for you within seconds.

AI image generators have become standard in any good content creator’s arsenal.

What are the Advantages of Using AI for Content Creation? πŸ€”

AI content creation tools provide numerous benefits that make the entire content creation process faster, easier, and more efficient.

One advantage is the ability to quickly generate high-quality video scripts, articles, social media posts, and other content. Rather than spending hours writing and brainstorming drafts, creators can use an AI tool to produce an initial draft in seconds.

AI also excels at optimizing content specifically for your target audience and search engines. By analyzing large datasets and existing high-performing content, AI can suggest effective keywords, headlines, formatting, and other elements that allow you to engage and rank better.

AI allows creators to make more social media posts, videos, articles, and other content in far less time. It helps keep your content velocity high which is a must for building a loyal audience.

The end result is higher quality, more engaging content that genuinely connects with your audience – all made possible by integrating AI content creation tools into your workflow.

How will AI Impact Content Creators? πŸ™‹β€β™‚οΈ

Unemployed caption across a dull looking man in a suit sitting on a train

Ok, ok, the picture is a joke. πŸ˜…

If you’ve read this far you’ve probably figured out that AI content creation tools are rapidly changing how things are done when creating content.

With advanced natural language generation capabilities, AI can help content creators as much as it can hurt them. The rise of AI presents challenges that creators will need to adapt to.

On the positive side, AI tools like chatbots and text generators can help creators quickly ideate and draft high-quality written content.

For example, an AI assistant could help brainstorm blog post topics and headlines optimized for SEO. AI-generated images also make it fast and easy for creators to source eye-catching visuals to complement their content.

However, there’s a catch. πŸ’€

The sheer volume of AI-generated content flooding the internet could make it harder for creators to stand out from the crowd.

As more low-quality, AI-produced content emerges, creators may need to double down on what makes their content unique – their authentic voice, high production values, and ability to forge genuine connections with their audience.

Creating content that rises above the noise will require creators to focus more on storytelling and building community, rather than churning out as much content as possible. The human touch might become more vital than ever.

In terms of distribution, AI-optimized content marketing could make it tougher for some creators to rank highly in search and on social media. To adapt, creators may need to master emerging AI SEO tactics and leverage influencer networks to broaden their reach.

Embracing AI content creation thoughtfully can help creators work smarter, not harder. But they must continue providing value that pure AI cannot replicate – creativity, personality, and meaningful engagement with their audience.

Wrapping Up

So there you have it. AI content creation in a nutshell.

We took a look at the most popular and trending ways content creators are using AI to optimize and improve their everyday workflow.

Whether it’s a content marketing strategy, ad copy, or getting help with creative ideas – artificial intelligence technology is helping creators who seek its power. πŸ€–

As creators, we have to remember to use AI as a tool to streamline content production and aid in our human creativity, because I suspect not long from now, our biggest competitors might be the AI itself!

But, who knows what might happen!

That’s it from me for today… catch-ya! πŸ‘‹

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